By Chantell Beaty
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Summary - enterprise leaders frequently go away greater than half the world’s population—the backside of the pyramid (BOP), a $5-trillion industry of power consumers—untapped for services and products because of failing to determine BOP markets as ecocnomic for enterprise, but enterprise leaders who've controlled inclusive BOP advertising in Nigeria have skilled revenue margins as excessive as 120%.
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Business Leaders Marketing to Bottom of the Pyramid Consumers in Nigeria by Chantell Beaty