Rushil Ranchod's A Kind of Magic: The Political Marketing of the ANC PDF

By Rushil Ranchod

ISBN-10: 1431408271

ISBN-13: 9781431408276

This publication offers a totally new and clean means of realizing the ANC, through taking a look at the way in which the corporation has advertised itself and outfitted up a particular model. the worry here's now not lots with politics as with exposure, merchandising and propaganda – that's, with strategies of political persuasion.

In seven chapters we keep on with the advance of the ANC’s political business plan from 1955 to 2011. the writer makes a robust case for disagreeing that advertising and marketing has loved a crucial importance in the ANC for a long time. by utilizing formerly untapped assets, he presents us with vital insights into the tactic and decision-making strategy of the ANC at severe levels of its life, correct as much as the election crusade of 2009 and the Mangaung conference.

The ebook demanding situations us to reconsider the politics of the ANC and the way forward for its place on the centre of South African political life.

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A Kind of Magic: The Political Marketing of the ANC by Rushil Ranchod

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